Privacy Policy.

1. Privacy Policy for DC Development Consultancy

DC Development Consultancy (“we,” “us,” or “our”) is committed to protecting your personal data. This Privacy Policy informs you about how we collect, use, and protect your personal data when you visit our website, https://consult-dc.com/.

We are the Data Controller for the personal data we process, and we are responsible for your personal data.

Trading Name: DC Development Consultancy
Email: info@consult-dc.com

2. The Data We Collect

We may collect, use, store, and transfer different types of personal data.

  • Identity Data: First name, last name, job title.
  • Contact Data: Email address, business telephone numbers, and business address.
  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
  • Usage Data: data about how you use our website, including pages visited, time spent on pages, and links clicked.
  • Marketing Data: Your preferences in receiving marketing from us.

Requirement to Provide Data

Where we need to collect personal data by law (e.g., for anti-money laundering checks) or under the terms of a contract we have with you (e.g., contact details for service delivery), and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with consultancy services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

3. How We Collect Your Data

We use different methods to collect data from and about you, including through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you: enquire about our services, or request marketing to be sent to you.
  • Automated technologies or interactions (for Google Ads/Analytics). As you interact with our website, we will automatically collect Technical and Usage Data. We collect this personal data by using cookies, server logs, and other similar technologies.

4. Cookies and Third-Party Tracking

We use cookies to collect Technical Data and Usage Data automatically. Details regarding the types of cookies used, their purpose, and how you can manage them are provided in our separate Cookie Policy.

Specifically, we use the following:

  • Google Analytics: This tool collects data to help us measure user interactions and analyse website performance.
  • Google Ads Conversion Tracking: This tracks whether a user who clicked on one of our Google Ads subsequently performs a valuable action (a “conversion”) on our website, such as filling out a contact form.

     

Our use of Google Analytics and Google Ads involves user profiling to deliver targeted advertisements and to analyse website usage. This profiling is conducted automatically by Google to categorise you as part of an audience for marketing purposes only. It does not affect your legal rights or your access to our services.

4.1. Cookie Policy Details

This section outlines how we use cookies and other tracking technologies on our website, in line with the Privacy and Electronic Communications Regulations (PECR).

What are Cookies?

Cookies are small text files that are downloaded to your device (computer, phone, tablet) when you access a website. They allow the website to recognize a user’s device and store information about your preferences or past actions.

Consent to Cookies

Under PECR, we require your explicit consent to use any cookie that is not strictly necessary for the operation of our website (e.g., cookies for security or basic site functionality).

We will not place Google Analytics or Google Ads cookies on your device until you have provided this consent via our cookie banner.

Types of Cookies We Use

We use the following categories of cookies:

Strictly Necessary Cookies

  • Purpose: Essential for navigating the website and using its basic features (e.g., remembering your cookie consent preference).
  • Lawful Basis: Legitimate Interest (essential for the website to function securely).

Performance/Analytics Cookies

  • Purpose: To count visits and track traffic sources so we can measure and improve the performance of our site (e.g., Google Analytics).
  • Lawful Basis: Consent

Marketing/Targeting Cookies

  • Purpose: To track visitors across websites and measure the effectiveness of our advertising campaigns (e.g., Google Ads Conversion Tracking).
  • Lawful Basis: Consent

How to Manage or Withdraw Consent

You can manage your cookie preferences at any time by using our Cookie Consent tool or adjusting browser settings.

5. Data Sharing and International Transfers

We may share your personal data with third parties where necessary for business operations or to comply with law, including:

  • Service Providers: Such as Google (for Analytics and Ads), website hosting providers, and IT support services.
  • Professional Advisers: Including lawyers, accountants, and insurers.
  • Regulators: HMRC and other regulatory authorities based in the United Kingdom.

We only allow our third-party service providers to process your personal data for specified purposes and in accordance with our instructions.

Our website uses service providers, such as Google, whose servers may be located outside the UK. Therefore, your data may be transferred outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by relying on appropriate safeguards, such as the UK’s Standard Contractual Clauses, or by transferring to a country deemed to provide an adequate level of protection by the UK government.

6. Data Retention (Storage Limitation)

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Contract Data: Will be held for 10 years after the contract ends for legal and accounting purposes.
  • Marketing Data: Will be held for 1 year from the last communication or interaction, unless you have unsubscribed, after which it will be securely deleted or anonymised.

7. Your Legal Rights (GDPR)

Under the UK GDPR, you have rights over your personal data. You have the right to:

  1. Be informed about how your data is being used.
  2. Access the personal data we hold about you.
  3. Rectification of inaccurate or incomplete data.
  4. Erasure of your personal data (the ‘right to be forgotten’).
  5. Restrict Processing of your personal data.
  6. Data Portability (request transfer of your data to another party).
  7. Object to certain types of processing, including direct marketing.
  8. Withdraw Consent where the lawful basis is consent.

If you wish to exercise any of the rights set out above, please contact info@consult-dc.com

8. Complaints

We hope that we can resolve any query or concern you raise about our use of your information. Please contact info@consult-dc.com with any questions or concerns.

You have the right to make a complaint at any time to the supervisory authority for data protection in the UK, the Information Commissioner’s Office (ICO).

9. Changes to this Privacy Policy

We may update this privacy policy in the future by updating this page, so please check this page occasionally to ensure that you are happy with any changes.